What’s Jazz Torino
Jazz has a signature.
For What’s Jazz, we designed the logo and a visual identity that brings musical rhythm into communication. Bold lettering, sharp cuts and an angled composition give the name a distinctive character before the evening even begins.
Four instruments.
One identity.
Violin, guitar, saxophone and harmonica lead four visuals. Gold and deep blue, geometric shapes and illustrated details connect the series: each event has its own image within a shared visual world.
The identity
finds its rhythm.
Every graphic is animated. Instruments, light and details move while preserving the visual identity: the same language travels from a still poster to video.
Here is the latest animation: the violin becomes the centre of a moving scene.
From the visual
to the venue.
We adapted the identity to ONE’s different LEDwall formats. Vertical screens and panoramic surfaces become parts of one visual setting, with compositions designed around each display’s proportions.
Inside the evening.
The interior LEDwall brings the What’s Jazz identity into the heart of the evening. The logo and illustrated instruments accompany live music in one panoramic setting.
